Features in detail
Everything MMS does, in full.
The complete reference — what's included, how much goes live, and exactly what changes between plans. For the quick scan, start with Features.
Same features. Same standard. Both tiers.
This is the core lock: MMS doesn't sell you a worse product to upsell a better one. Every feature is on both Essential and Dominate. What differs is how much goes live, how deep the analysis goes, and how much we execute for you — not which features you can reach. The single exception: B2B customer segmentation is unique to Dominate.
Nine channels. One approval. Both tiers publish to all of them.
Credits are the rate-limiter, not channel access. Every plan can publish everywhere; your cadence sets the volume.
Instagram Feed
Your visual shopfront.
Instagram Stories
Daily, in-the-moment presence.
Google Business Profile
Where local search decides.
Facebook
Reach the audience that still lives there.
WhatsApp Status
Seen by the customers who already message you.
YouTube Shorts
Short-form discovery.
Reels
Long-form short video.
WhatsApp Catalogue
Your products, shoppable in chat.
WhatsApp Marketing
Campaigns to your own customer list.
Pick the volume that fits. Change it any time.
Credits: Essential 3,000/mo and Dominate 5,000/mo (1 credit = ₹1), pooled across all your locations. Unused credits roll one month forward, up to twice your monthly amount. Override the cadence from WhatsApp any time, within your budget.
Steady
A small, steady, foundational presence.
Balanced (Essential default)
Roughly 16 Instagram feed, 20 Stories, 12 Google, 16 Facebook, 16 WhatsApp Status, 4 Shorts, 2 Reels and 1 hero a month.
All-out (Dominate default)
Roughly 30 Instagram feed, 30 Stories, 20 Google, 30 Facebook, 30 WhatsApp Status, 8 Shorts, 4 Reels and 2 heroes a month.
Everything included — and what deepens on Dominate.
Content, five ways
Say-it-get-it prompts, ready-made templates, trade-specific content, job packs, and trend-ready video. Dominate adds more volume.
Google Business Profile
50-point audit on Day 1, then ongoing; about 12 posts a month (8 for dental/healthcare). Essential recommends the high-impact fixes; Dominate executes them — merges, disputes, category corrections.
Reviews
Every Google review answered via a locked 7-step resolution flow, in your voice, with Indic replies checked twice so they read naturally. Essential 6-hour SLA; Dominate 4-hour SLA plus monthly senior review.
Ad creatives
Packs sized for Meta, Google, and LinkedIn, compliance-tagged and ready for your ad manager; premium hero shots for big moments. Full ad automation — audiences, budgets, bidding — is coming next.
Editable designs
Every visual arrives as an editable layered file you reach by WhatsApp link and publish from in one tap; compliance marks re-stamped on every save.
Brand Kit + multi-location
Identity captured once, applied everywhere; up to five locations, credits pooled. Dominate adds parent-inheritance with per-location overrides.
WhatsApp campaigns
Birthdays, dormant win-backs, anniversaries, nudges. Billed per message via a separate Marketing Wallet at ₹1.09/msg, capped at 4 per contact per 30 days. Essential 2 campaigns/mo; Dominate 5/mo.
Customer list import
Import your list; we dedupe, enrich, and run consented outreach. Both tiers.
Boss Mode
Morning Briefing, voice and quick commands, short post references, instant alerts. No app, no dashboard. Both tiers.
Sunday Planning Pack + reports
Every Sunday, what went live and what's next; monthly ROI report. Dominate adds multi-channel attribution plus topic-level breakdowns.
Competitive intelligence
Rivals tracked, cadence watched, local rankings mapped, whether AI assistants recommend you measured. Essential 3 rivals; Dominate 5 plus deeper counter-move briefings.
Citations + authority placements
Listed and cited across Indian directories and category authority sites; we never store your passwords.
B2B customer segmentation (Dominate only)
Structured B2B customer segmentation for businesses that need it.
Seven things built specifically for this market.
Indic replies, checked twice
Hinglish, Tamil, Marathi, and Bengali checked natively for tone, mistranslation, and drift before anything goes live.
Suspension-safe automation
We respect Google's posting and rest cycles; we don't risk your listing to optimise it.
WhatsApp-native operation
The whole surface lives where you already are, every day.
24/7 listing watchdog
Continuous watch on unauthorised changes to your listing.
Empowerment Principle
No third-party passwords stored, ever; we act through official APIs.
Editable-design pipeline
AI generates, you edit by WhatsApp link, it publishes everywhere on save.
DPDPA-compliant by architecture
Consent, timestamps, 72-hour erasure, breach runbook, built in.
You send compliant work live. You don't think about compliance.
- FSSAI auto-overlaid on food assets
- #Ad and #AIUsed disclosures on every paid creative, plus the Meta AI-disclosure flag
- Claim-sanitisation for dental, healthcare, and finance at the point of generation
- Minors: real-photo only, with a parental-consent flag — no synthetic generation
- The overlay can't be stripped by a manual edit; it's re-stamped on every save
One conversation. That's where it starts.
Tell us what you run, where you are, and what your shop sounds like at 9am. One WhatsApp chat to begin.
14-day money-back guarantee. Cancel any time.